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Home Sellers Should Do to Help Their Real Estate Agent Sell Their Home
Home Sellers Should Do to Help Their Real Estate Agent Sell Their Home

Home Sellers Should Do to Help Their Real Estate Agent Sell Their Home

Be Honest

Your Realtor can’t provide important advice if they don’t know the truth. There are some things you think you may be able to hide, but the truth is you can hide very little these days. If there is a problem you think will harm the value of your property, let your Realtor know about it. They can help you develop strategies to get it fixed. It is terribly unfair and frustrating to Realtors to have the problem revealed by a home inspector after a potential buyer has made an offer. They also need to know if you have realistic expectations about the sale price. It is impossible to know what the property will ultimately sell for, but if you conceal your assumptions you will not be able to have an honest discussion about asking prices. And you may unfairly become angry when your Realtor persuades you to reduce the asking price after it has been on the market for awhile.

Understand Their Risk

Realtors are entrepreneurs. Real estate is not a job. It is an extremely difficult business to succeed in. And most Realtors do not make a fortune as is commonly assumed. They risk a great deal of time and money finding new clients and getting their home ready for sale. And at the end of the day they may not be able to get the home sold for reasons that can be beyond their control. And some of those reasons only the home seller can control. So it is wise to understand the burdens they face daily. The right way is to do your homework before you contact them and invite them out to your home. And it is best not to call several agents and use them to get a free comparable market analysis on your home. You can only hire one of them. So the others will be wasting their time with you. Do a little research on the agents your interested in hiring first. Then do a little market research on your own. The Internet has some free tools that will help you get an idea of the current market trends in your area. When you have compiled your data then you will be able to eliminate most agents from your list, and you will have some facts to be able to talk with a few Realtors over the phone and have them give you an idea of what they think your home’s asking price should be. Now you will have the information you need to decide which agent is probably best for you. Now you can call them and schedule a personal appointment because you are now far less likely to waste their time and your own. This will establish a relationship of trust and you will be on your way to getting the best offers on your home and selling it more quickly.

How motivated are you to sell?

If you are just testing the market then your Realtor may quickly learn that you are not serious about selling your home. Why would an agent spend a great deal of time and money marketing a home at a price that is too high to sell? If you’re not motivated to sell, you are unlikely to set a realistic selling price. If you are unwilling to drop the price, your Realtor will quickly catch on and realize that you may be wasting their time and money. Then your home may sit on the market and become stale. Other Realtors will also learn that you are not a serious seller. And your home will develop a poor reputation among good agents. Another problem Realtors face is with home owners that do not clean, de-clutter and prepare their home for sale. It becomes very difficult, if not impossible, for a Realtor to sell a messy, cluttered home. They will stop showing your home because it is a waste of time. High quality buyers that are qualified to make a purchase are a hot commodity for Realtors. They are going to show customers’ homes that have the highest likelihood to sell. Your home will not receive traffic from the best customers. So it is important for you to clearly define your level of motivation. Are you willing to risk developing a bad reputation among local Realtors just to test the market? There may come a day when you really want to sell. And the best Realtors in your area will then be reluctant to risk working with you.

Will you be negotiating from a position of weakness?

Is there something wrong with your home that will cause buyers to negotiate a much lower price? It is better to talk this over with your Realtor before you put your home up for market. Some Realtors are afraid to know what is wrong with the homes they sell. They are afraid they will have to disclose a fatal flaw that will prevent the home from selling. But not all agents share this philosophy. The best agents and brokers will recommend a home inspector that specializes in pre-listing inspections. If you are going to get your home pre-inspected, then you need to be very careful about the inspector you hire. Not all home inspectors are created equal. Your inspector will need to have a superior inspection report that lists every component and is able to give a certification score to each component. Not only will this prevent disclosure liability, but the report will then also highlight the other aspects of the home that are in good shape. If the report only highlights the negative aspects of the home, then the report makes the home look worse by default. Go to my web site and down load a sample of my reports. You will see how each component is listed and how the good components get an “A” rating. The defects then are clearly defined and a contractor can then use the report to give you an estimate over the Internet. Real estate agents that have the greatest ability to market and sell homes are not afraid of the truth. They are not so desperate that they will try to hide every flaw just to get a home listed under their name. These agents can approach every problem with a solution and they often have a very good network of qualified vendors and consultants to repair most problems for a fair price. Not all home owners can sell their home for a good profit. And a few homes will lose money on the sale. A good Realtor can provide the best advice for informing you of what to repair and what to sell as is. But you need to allow your Realtor to know and understand your position going into negotiations. Only then can they truly act as your agent and not just a used home salesman.

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